Within the dentsu and Adobe partnership, our team delivered performance-driven creative systems designed for scale. Operating as Performance Art Director, I led feature marketing for Adobe Premiere Pro, including launch support for Premiere mobile, translating product capabilities into clear, compelling visual narratives. The work focused on rapid testing and modular asset development across social and digital channels, enabling creative to evolve in real time while maintaining brand consistency. In close collaboration with strategy and technology teams, we aligned feature storytelling with performance goals, ensuring creative execution drove both engagement and adoption.






