Complex vs The World was part of Snapchat’s slate of premium mobile shows created exclusively for the Discover platform, developed in collaboration with leading cultural publishers like Complex. Built from the ground up for mobile, the series embraced a platform-native approach—not repurposed television, but original storytelling designed specifically for Snapchat’s vertical, short-form viewing context. At its core, Complex vs The World reflected Snapchat’s focus on youth and culture, spotlighting the music, fashion, and internet moments that resonate most with a predominantly Gen Z audience. The series blended documentary-style storytelling with platform-aware execution, marrying cultural credibility with the rhythms and behaviors of mobile-first consumption.
Link to Shorty Awards
