Evian engaged our team to activate Evian Day at the US Open, operating backstage at Arthur Ashe Stadium within a live Grand Slam environment. The challenge was to capture and deliver premium content in real time while navigating crowd flow, tournament operations, and broadcast-level security. Our team led concept, production, and execution end to end, delivering a high-volume suite of animated and short form visual assets on rapid turnaround as the event unfolded. The work balanced speed with craft, translating a live sports moment into a culturally relevant brand activation. The campaign received strong client response, with one standout asset extending beyond the activation and later appearing in the Times Square battle sequence of The Amazing Spider-Man 2. A rare example of live event content achieving impact beyond its original brief.








