As part of a larger holiday campaign, the objective was to break through a static Instagram feed and increase engagement during a high-competition retail moment. We approached the roadblock as a motion-led system rather than a single post, anchoring the unit with a hero frame while executing each supporting asset as short-form video. All content was captured live on set and designed for motion from the start, allowing us to inject movement into a traditionally static placement. The result was a cohesive, high-impact roadblock that stopped the scroll, held attention, and extended engagement across the full unit during the holiday push.
