MTV Geek was MTV’s digital hub for comics, gaming, animation, tech, and fandom, covering the overlap of pop culture and internet culture before “geek” fully went mainstream. As Art Director, I shaped how Geek looked and moved. I created everything from livestream graphics and motion packages to websites, mic cubes, and on set assets, building a cohesive visual language across platforms. The branding was rooted in pencil sketches and hand drawn linework, giving it a raw, playful feel, like ideas pulled straight from a notebook and brought to life.
