For St. Ives, I led the production, art direction, and creative direction of a location-based photo shoot in Hawai‘i. The work focused on chasing waterfalls and natural light, shooting across state park locations with all permits and approvals secured. I oversaw everything from logistics and on-the-ground execution to protecting the integrity of the imagery throughout the process. The campaign delivered 40+ final assets, combining original photography and illustration into a cohesive visual system that felt grounded, elevated, and distinctly of place.
