Working alongside the team that creates the special effects for the show, we identified a performance that resonated with our younger audience and created a visual experience that extended beyond the TV screen and into fans’ living rooms. In less than three days, the lens became MTV’s second-highest performing Snap lens to date. The campaign served as a shining example of how we create innovative viewing experiences, bringing the VMAs to every corner of our fans’ universe. In less than three days, the lens became MTV’s second-highest performing Snap lens to date. The campaign served as a shining example of how we create innovative viewing experiences, bringing the VMAs to every corner of our fans’ universe.
